I've been writing this article for a few days, but after Trump's speech yesterday it seems all the more appropriate to publish it now. In this short piece, I show why the marketing industry and brand strategizing should focus on immigrant populations in the US and Europe (and well, Japan and China) in order to assure continued growth in the future, despite all the mediatic "noise" that seems to say the contrary. 

In this day and age of political and cultural xenophobia (and talks of walls and movement restrictions), it seems all the more urgent to show that social analysis and a solid understanding of how social processes occur are powerful tools for marketing teams and brands.