Some thoughts on how the Coronavirus will impact capitalism and government
Three conclusions about how the Coronavirus almos brought down the global financial system
Read MoreNever mind the wall! The future of marketing is immigrant and multicultural
I've been writing this article for a few days, but after Trump's speech yesterday it seems all the more appropriate to publish it now. In this short piece, I show why the marketing industry and brand strategizing should focus on immigrant populations in the US and Europe (and well, Japan and China) in order to assure continued growth in the future, despite all the mediatic "noise" that seems to say the contrary.
In this day and age of political and cultural xenophobia (and talks of walls and movement restrictions), it seems all the more urgent to show that social analysis and a solid understanding of how social processes occur are powerful tools for marketing teams and brands.
Read MoreBig culture and people's lives: How can understanding culture drive momentum for brands?
This is an article I just wrote on how brands can benefit from better understanding not only their consumer culture, but also how it is created and ever-changing. The case study I present in the article is based on a research project BAMM designed and developed for a major global sports brand.
Read MoreCurrent focus: between the worlds of social research and the marketing
Focusing on new directions: the intersections between social research and the field of marketing. New blog posts ahead!
Read MoreEducation sells: a small visual critique of market-driven education
This is a picture taken in San Juan de Lurigancho, a populous district of Lima. These are typical street signs for businesses, or rather, “academies” and “education centers.” What they are selling is the possibility of passing admission exams at prestigious universities in Peru. What is shown in this picture might be alien to most people, but it is actually closer than what you imagine to the current state of education in places such as the United States, where the outcome of education is measured more by statistics than the happiness and wholesome growth of children.
Read MoreThe end of capitalism is at hand? This is the most capitalist thing one could say!
The argument in this article is based on the notion that access to information is getting humanity out of Capitalism. But access to information is limited around the world [...] What the author is arguing is that, from the Capitalist producer point of view, this is a different type of Capitalism… but the rest of society continues to “thrive” under the ideas, systems of exploitation (material and information) made from above??? Dear gents and ladies, this is Capitalism at its best!
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